Win over new clients before they sit down
A warm welcome message and a few smart intake questions so first-timers feel known and come back.
What you’ll do
- Describe what you want to know before a first appointment.
- Ask for a warm welcome plus a few intake questions.
- Send it when someone books for the first time.
Common questions
What should the welcome message actually include — and what should it leave out?
The lesson covers the practical sweet spot: what to expect at the salon, the right number of intake questions (two or three), and a warm sign-off. It stays away from anything that feels like a legal form — you want them excited, not filling in paperwork.
What intake questions make sense to ask before a first appointment?
Things that genuinely help you prepare — hair history, what they're hoping for, any colour or chemical work in the past year. The lesson suggests questions that get you useful answers without overwhelming a new client who just wants to look great.
Is it safe to use AI to draft a message that goes to a real new client?
The AI drafts the wording; you read it before sending. It doesn't contact anyone on your behalf. Treat it like a very fast first draft that you'd still proofread — which you would for any client-facing message.
Can I reuse the same welcome for every new client?
A base template works well for most new clients; you can personalise it with a single line for anything specific (e.g. 'Looking forward to helping with your bridal look'). The lesson shows how to keep it efficient without making it feel copy-pasted.
Should I mention my cancellation policy in the welcome message?
A light mention is fine and sets the right expectation. The lesson shows how to include it in a way that reads as helpful rather than transactional — 'just so you know, we ask for 24 hours' notice if things change.'