Bring customers back with maintenance reminders
Draft a friendly 'time for your annual check' campaign that turns one-off jobs into repeat work.
What you’ll do
- Describe the service worth reminding about.
- Ask for a short, non-pushy reminder message.
- Reuse it whenever a quiet week looms.
Common questions
What maintenance work is worth sending reminders about?
Hot water system servicing, backflow prevention testing, roof drainage checks before winter, gas appliance inspections — anything with a natural repeat cycle that customers are likely to forget.
Won't customers find it pushy if I reach out out of the blue?
Maintenance reminders land differently to promotions — you're doing them a favour, not selling something they don't need. The lesson keeps the message genuinely helpful and easy to say yes or no to.
How do I make the message feel personal rather than like a mass mailout?
Mention the specific service they had done or the system type if you can. Even one personalised detail — 'your hot water unit was installed in 2021' — makes a reminder feel like it came from someone who remembers them.
Is this only useful for residential customers, or does it work for commercial too?
Both. For commercial clients — cafes, offices, strata buildings — the tone will be more professional and the service cycle often more predictable. Just describe the audience when you prompt.
Does it send the reminders, or track who's due?
No — it drafts the message text. You decide who to send it to and when, using whatever contact method you normally use. The lesson focuses on getting the wording right so you're ready when a quiet week looms.