Announce a price rise without losing clients
Putting prices up? Draft a calm, confident message that frames the value so regulars stay.
What you’ll do
- State the change and why.
- Ask for a calm, value-led announcement.
- Send it with enough notice.
Common questions
What if I'm raising prices for the first time in years — will clients push back?
Some might ask about it, but most won't if the message is calm and straightforward about the value you deliver. The lesson shows how to frame it as a natural step, not a big announcement, so it lands quietly.
Should I explain why prices are going up?
A brief, honest reason helps — 'costs have gone up across the board' is fine, you don't need to itemise. The lesson shows how to include just enough without it sounding defensive.
Do I need to send this individually, or can one message work for everyone?
One well-written message works fine as the base — the lesson shows how to make it feel personal even as a general announcement, and how to adjust the wording if you want different versions for long-term regulars versus newer clients.
Will the AI know what to charge?
No. You tell it the old price, the new price and the date it kicks in. It handles the wording; you own the numbers.
How far in advance should I send a price-rise message?
Two to three weeks is usually enough. The lesson has you paste in the date so the draft includes it naturally — clients get notice without it being a big drawn-out lead-up.
What if a regular client complains about the increase?
The lesson includes a short, calm reply for that — something that acknowledges their response without backing down or getting into a debate. A confident, friendly tone there is usually enough.